The iconic FIFA World Cup Trophy during the official Trophy Tour by Coca-Cola,image sourse of fifa.com
FIFA World Cup™ Trophy Tour by Coca-Cola to Visit 38 Cities Across North America
The iconic FIFA World Cup Trophy during the official Trophy Tour by Coca-Cola
As anticipation builds for the historic 2026 FIFA World Cup, soccer fans across North America are getting a once-in-a-lifetime opportunity to witness football's most prestigious symbol up close. The FIFA World Cup Trophy Tour by Coca-Cola is stopping in 38 cities across North America, including all 16 host cities, in what promises to be the most extensive trophy tour in the event's 20-year history.
A Historic Journey Across Three Nations
The North American leg of the trophy tour began in Mexico on February 26 and will continue through early June 2026, giving hundreds of thousands of fans the chance to see the solid gold FIFA World Cup Original Trophy before the tournament kicks off this summer. This marks a significant milestone as 70 percent of the global tour will unfold within the host nations, spanning 71 days across the United States and Canada.
Tour Quick Facts
- Total North American Cities: 38 stops across USA, Canada, and Mexico
- Duration: 71 days dedicated to North America
- Global Tour: 75 stops across 30 countries worldwide
- Total Tour Days: Over 150 days globally
- Expected Attendance: Hundreds of thousands of fans
Fans enjoying interactive experiences at the FIFA World Cup Trophy Tour by Coca-Cola
How to Get Free Tickets to See the Trophy
Coca-Cola announced that fans in the United States and Canada can register for tickets to the FIFA World Cup Trophy Tour at the official website. The registration process is straightforward and offers complimentary access to this extraordinary event.
Ticket Registration Details
- Tickets: FREE - up to 4 complimentary tickets per person
- Distribution: First-come, first-served basis
- Website: cokeurl.com/tour
- Requirements: Available to US and Canadian residents
United States Tour Schedule
The United States portion of the tour began in Los Angeles on March 24-25, with the 21-stop route visiting all 11 US host cities along with 10 additional major markets. Major cities on the itinerary include:
| City | Dates | Host City Status |
|---|---|---|
| Los Angeles, CA | March 24-25 | Host City |
| Kansas City, MO | April 18-19 | Host City |
| Dallas, TX | April 25-26 | Host City |
| Austin, TX | April 28-29 | Additional Market |
| San Antonio, TX | April 30 | Additional Market |
| Houston, TX | May 2-3 | Host City |
| Boston, MA | May 27-28 | Host City |
| New York/New Jersey | June 3 | Host City |
Canadian Tour Destinations
The Canadian portion of the tour begins in Vancouver on April 10, spanning seven cities and concluding with host city Toronto on May 25-26. Canadian stops include:
- Vancouver, BC - April 10-11 (Host City)
- Calgary, AB - April 12
- Winnipeg, MB - April 13
- Montreal, QC - May 22
- Halifax, NS - May 23
- Ottawa, ON - May 24
- Toronto, ON - May 25-26 (Host City)
FIFA World Cup 2026 - The biggest tournament in history with 48 teams
Mexico Tour Highlights
The tour begins its North American journey in Mexico City on February 26, visiting 10 cities across the country, including Guadalajara and Monterrey. Mexico, as one of the three co-host nations, plays a crucial role in the 2026 tournament.
What to Expect at Tour Events
After enjoying an ice-cold Coca-Cola and capturing their moment with the original solid gold FIFA World Cup Original Trophy, fans will enter a festival-style atmosphere featuring interactive football challenges, games, music, DJs and more. The experience has been designed to accommodate large crowds efficiently while preserving the special nature of the moment.
Tour Experience Includes:
- Up-close viewing of the authentic FIFA World Cup Trophy
- Photo opportunities with the trophy (newly introduced five-way podium allows up to 1,000 fans per hour)
- Interactive football challenges and games
- Live music and DJ performances
- Exclusive content with FIFA Legends
- Immersive brand experiences
- Festival-style atmosphere
20 Years of Trophy Tour Excellence
The 2026 tour marks 20 years of the FIFA World Cup Trophy Tour by Coca-Cola, with more than 4 million fans across 182 markets worldwide having participated over this period. This anniversary edition represents the culmination of two decades of bringing the magic of the FIFA World Cup directly to fans around the globe.
Romy Gai, FIFA's Chief Business Officer, emphasized the significance of this partnership, noting that for two decades, the partnership with Coca-Cola has united fans and brought them the magic of the FIFA World Cup through the Trophy Tour.
The Trophy: A Symbol of Global Unity
The FIFA World Cup Trophy is one of the most recognizable symbols in world sport. Made of solid 18-karat gold and standing 36.8 centimeters tall, the trophy weighs 6.175 kilograms. Under strict FIFA regulations, the original trophy may only be touched by FIFA World Cup winners, heads of state, and the FIFA president, making this tour a rare opportunity for fans to get remarkably close to this iconic prize.
FIFA World Cup 2026: The Biggest Tournament Ever
The 2026 FIFA World Cup will be unprecedented in scale, featuring 48 teams for the first time in tournament history, expanded from the previous 32-team format. With three host nations - the United States, Mexico, and Canada - the tournament will feature more matches, more celebrations, and more opportunities for fans than ever before.
FIFA World Cup 2026 Key Details
- Teams: 48 (expanded from 32)
- Host Nations: USA, Canada, Mexico (first three-nation hosting)
- Host Cities: 16 cities across three countries
- Tournament Duration: June - July 2026
- Total Matches: 104 matches
Sustainability Initiatives
The FIFA World Cup Trophy Tour by Coca-Cola also serves as a platform to promote positive impact in local communities. The Coca-Cola Company is working with local teams and bottling partners to support sustainability initiatives, including packaging collection and recycling efforts at each tour stop.
Don't Miss This Once-in-a-Lifetime Opportunity
With the tournament rapidly approaching, this is the perfect time for soccer fans across North America to register for tickets and plan their visit to see the FIFA World Cup Trophy. Whether you're in a host city or one of the additional markets on the tour route, this is a unique chance to connect with the sport's greatest symbol and be part of World Cup history.
Register for Free Tickets Now
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